Work  ·  Research, systems and brands · GSP, MS YTCA, Eventime, United Resources

Built, running, and still on the phone with us.

Real engagements with real founders. Two are live, one we manage day to day, one is in build right now. Three of them started as research. Every status below is the actual one.

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Client engagements, across events, sport and industry.

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Still ongoing. We did not hand over and disappear.

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Founded by retired professional cricketers.

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Platform we built for ourselves, and now licence out.

GSP
LiveAutomationLead generation
01Events

They needed exhibitors, not a mailing list.

GSP was chasing exhibitors by hand for every show. Finding them, qualifying them and following up was eating the week, and the follow-ups that mattered were the ones that slipped.

We built an automated lead generation system: it sources exhibitor prospects that fit the show, scores them, and runs the outreach and follow-up sequence without anyone having to remember.

The pipeline fills while the team runs the event.
02Sport

An academy run on paper, put on rails.

MS YTCA is a cricket academy founded by Shehzad Altaf, a retired professional cricketer. The coaching was excellent. Everything around it — registrations, schedules, records, the way the academy presented itself — was held together manually.

We built the brand, the website and the backend systems that carry the day-to-day, then stayed on to maintain them. One engagement, four pieces, still ours to answer for.

The academy runs itself. The coaches coach.
MS YTCA Cricket Academy
Live · maintainedBrandWebsiteBackend
Eventime Sports
OngoingStrategyBrandWebsite
03Sport

They did everything. Nobody could say what.

Eventime Sports supplies cricket gear and consults on the game, founded by Adnan Sabri, a retired professional cricketer. The problem was not capability. It was legibility: so many activities under one name that clients could not tell what they were buying.

We wrote the strategic plan that puts every activity in one clear order, then rebuilt the brand and the website around it. Both are ours to manage day to day.

One name, one story, in an order people follow.
04Industry

Generators that keep the lights on, and a website that brought in nothing.

United Resources LLC supplies the generators that sit behind ordinary life here. When the grid goes, their machines are the reason the lights, the cold chain and the equipment stay on. Serious work, and a website that generated no leads at all.

We are building the replacement as you read this: a site built around the enquiry, not the brochure, that keeps producing leads for as long as it is up.

A website that works like a salesperson who never sleeps.
United Resources LLC
In build nowWebsiteLead generation
05  /  Market research

Every build starts as a question.

We do not start writing code until we know who buys, how they decide and what the competition already does. Sometimes the research is most of the work. Two we have finished, one is running now.

R1  /  GSPDelivered

Which companies actually exhibit, and who signs off?

We mapped the exhibitor market for their show category, sized the addressable list and identified which job titles hold the budget. Desk research, competitor show audits and a scored shortlist.

The list became the input the automation runs on. Research first, then the system.
R2  /  Eventime SportsDelivered

How do buyers describe what they need?

We compared how competitors present themselves, then looked at the language buyers use for gear versus consulting. The gap between the two explained why one company doing both was being misread.

The positioning came out of the research, not the brief. The strategic plan is built on it.
R3  /  United ResourcesIn progress

What makes a generator buyer pick up the phone?

We are studying how buyers in this category search, what they compare, and where competitor sites lose them. The findings are shaping the structure as the new site gets built.

Each finding changes the build while there is still time to act on it.

Research is quoted as its own piece of work. You keep the findings whether or not we build what comes next.

Our own product

A quote out the door before the call ends.

QuickQuote is ours. We built it because quoting is where deals go cold: the job is won on the site visit and lost three days later when the paperwork finally arrives.

Quality quotes in minutes, from any device, anywhere. Invoicing follows the quote, and a tracking list tells you what is still open. You can licence it instead of commissioning one.

Quotes in minutesAny deviceInvoicingTracking list
Open QuickQuote
QuickQuote
In the pipeline

More platforms, apps and systems are in build.

We will list them here when they ship and not before. If you want to know what is coming, ask and we will tell you what stage it is at.

How we stay current

We read the market inside the GCC and outside it.

What works elsewhere usually arrives here 18 months later. We track it, test it, and put it into client work while it still counts as an advantage.

Who does the work

Former researchers, and professionals who still care.

The team is small and senior by choice. It includes people who came out of research, and people who spent years inside industry before this. Nobody here is learning on your project.

That background is why we ask so many questions before quoting. A researcher wants the evidence before the conclusion, and it turns out that is also the cheapest way to build software.

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Research background

People trained to find out rather than assume. It shows up in the questions on the first call.

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Industry practitioners

Engineers, designers and operators who have run the systems they now build for other people.

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Senior only, on purpose

Specialists join for the parts that need them. You always know who is on your project.

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Founder on every project

Abdullah is on the weekly call for the whole engagement. No account manager in between.

Yours could be next

Tell us what is not working.

Talk to Abdullah